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We are a full service sign company

L.E.D. Message Centers

Channel Letters

Design & Engineering

Installation & Maintenance

Advanced Signs West Michigan’s Premier Sign Company

We have exceptional capabilities as an exterior and interior sign company, creating custom outdoor signage solutions for our clients’ individual needs. We provide the design, fabrication and installation services to meet any signage requirements, creating professional, effective exterior signage for a vast range of businesses and industries. Advanced Signs can also arrange maintenance and repair for your signage, ensuring your exterior signage is always operating at its best.

Some of our work

L.E.D. Message Centers - EMC

No other form of advertising comes close to matching the efficiency and cost effectiveness, dollar for dollar of an Electronic Message Center display. Call today and learn more.

L.E.D. Conversion

Advanced Signs is now offering LED Conversion for Channel lettering and back lighting. Call us today (616) 846-4667 to learn more about the advantages of L.E.D. lighting.


At Advanced Signs we take all the necessary steps to insure that your installation is done to local ordinances and will secure any permits required to complete the project.

Energy efficient L.E.D. lighting systems for Channel letters and back lighting.

A standard Advanced Signs custom channel letter is a 3-dimensional graphic sign element. Its channel is fabricated from sheet metal, most often aluminum since it will not rust. A flat sheet of aluminum is typically cut on a table by a computer-controlled router. This creates the back of the channel and is the basis for the letter shape.